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Born from a Simple
Dissatisfaction.

NOURIQ was born from a simple dissatisfaction — that something so essential, consumed every day, could feel so uncertain. We believed it deserved more. More care. More control. More thought. So we chose to build everything ourselves.

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Adhiraj — Founder, NOURIQ
A FOUNDER-LED STANDARD "

I didn't start NOURIQ to disrupt an industry. I started it because daily nutrition had become harder to trust.

Growing up, food was always connected to where it came from. My grandmother knew every vegetable by its source. When I moved to the city, that connection vanished, replaced by plastic packaging and vague assurances printed on labels.

Food became labels. Claims became marketing. And something as fundamental as what nourishes us every day became increasingly difficult to truly trust.

So we built NOURIQ differently.

Controlled. Traceable. Thoughtfully raised.
From source to shell, every step intentionally managed to create cleaner, more trustworthy nourishment.

Because what you consume every day deserves complete confidence.

NOURIQ is not a product. It is a standard.

Adiraj Singh Chadha
Founder, NOURIQ
A SHARED CONVICTION "

For those who care about what enters their body every day, trust cannot be an afterthought.

Nutrition has always been viewed as more than food, it is a daily input that shapes how we live, perform, and care for ourselves and our families.

Yet questions around sourcing, handling, freshness, and consistency remained difficult to ignore. That is why NOURIQ was built.

A simple belief guides everything we do: everyday nourishment should meet the same standard as the rest of our health decisions.

From nutrition and care to collection, packing, and delivery, every step is intentionally managed. Not because every detail is seen. Because every detail matters.

Better choices begin long before they reach the table.

Akshansh Aggarwal
Co-Founder, NOURIQ
Co-Founder, NOURIQ
Where It Begins

The Farm

A single-source controlled farm — not a sourcing network, not a rotating supplier.

One controlled source. Consistent standards. Complete assurance.

Our hens roaming freely
OUR RAISING PHILOSOPHY

Raised with Intent.
Never by Chance.

Care routines, feed philosophy, environment, and handling are designed around consistency — because what happens before the shell shapes what reaches your table.

Environment Design

Calm, well-managed spaces and daily routines built around consistency.

Feed Philosophy

Thoughtful nutrition designed around hen wellbeing and egg quality.

Hygiene First

Preventive hygiene protocols, clean handling, and documented checks.

Source Traceability

Farm-controlled from source to shell, with clear origin visibility.

Built to grow with us. This section is intentionally designed to cover our full farm output — not just eggs. As we expand to A2 milk, desi ghee, and other farm produce, the same raised-with-intent standard applies across every product. Same farm. Same system. Same promise.

Farm to Family

The Process

Five steps. Zero compromise.

Step 01
Raised with Care

Natural calm environment. Thoughtful daily care.

Step 02
Thoughtfully Nourished

Carefully chosen nutrition, designed for consistency.

Step 03
Freshly Collected

Freshly collected and handled with discipline.

Step 04
Checked & Packed

Reviewed, quality-checked, and packed with hygiene discipline.

Step 05
Delivered with Care

Brought home with assurance.

What We Stand By

NOURIQ Standards

WHAT DRIVES US

Our Values

Responsibility Over Convenience

The right choice is not always the easiest one.

Progress Through Discipline

Consistency is built through daily attention.

Respect for Everyday Nutrition

Everyday food deserves extraordinary care.

Built to Last

Long-term trust guides every decision.

Our Commitment

Four principles that guide every decision we make, not aspirations, but standards built into the NOURIQ system.

01
No Outsourcing

Every NOURIQ egg comes from a single controlled farm. No anonymous sourcing. No rotating suppliers.

02
No Compromise

Raised without antibiotics or growth hormones. Residue tested and heavy metals tested for added assurance.

03
Complete Assurance

From laying to delivery, every batch follows a controlled and accountable process.

04
Raised with Intent

Calm environments, thoughtful nutrition, and daily care designed around better nourishment.

Responsibility in Action

Environment & CSR Activities

We believe that raising healthy animals and protecting the environment are not competing priorities — they are the same commitment expressed differently.

Zero Chemical Runoff

Our farm uses no synthetic pesticides or chemical fertilisers. Waste water from the farm is treated on-site through natural filtration beds before returning to the land.

Native Greenery Programme

Over 800 native trees and shrubs have been planted across our farm boundary. They act as windbreaks, provide shade corridors for the flock, and restore local biodiversity.

Compost & Circular Farming

100% of organic farm waste — manure, feed remnants, bedding — is converted into certified compost. This feeds our pastures directly, closing the nutrient loop without external inputs.

Solar & Clean Energy

Solar panels across our farm sheds cover 60% of operational electricity needs. We are steadily reducing grid dependence while powering refrigeration and cold-chain units with renewable energy.

Community Initiatives
We employ local farm workers from surrounding villages and provide skills training in animal husbandry and cold-chain handling.
Every year, 2% of total production is donated to local anganwadis and school nutrition programmes in the Pune district.
We host quarterly farm visits for schools so children understand where their food comes from — a connection we think every family deserves.
Environmental Commitments
Solar panels installed across the farm sheds cover 60% of our operational electricity needs, reducing our grid dependency year on year.
All packaging is either recycled or biodegradable. We are working towards eliminating single-use plastic from our supply chain entirely by 2026.
Rainwater harvesting systems on the farm capture and store seasonal rain, reducing our dependence on groundwater by over 40%.
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